Cheong Yian Ling

Yian Ling has accumulated over 14 years of experience in design, product, and customer experience (CX) roles. At Thoughtworks, she heads the Product Discovery and Design service offering in APAC, continuously reimagining how designers can add value to clients by creating products that are viable, desirable, feasible, usable, and responsible. She has played a significant role in shaping both agency-facing and citizen-facing products, including LifeSG, GoBusiness, and Healthy365.

One of her proudest moments came shortly after delivering her second child. While in the hospital ward, a nurse came to explain the birth registration process and recommended using an app for its exceptional ease. Yian Ling realized with pride that this app was the very product she had worked on during her pregnancy.

In 2012, she was awarded the DesignSingapore scholarship to pursue further studies at Carnegie Mellon University. Most recently, she has been honored to join the cohort of IMDA’s 2024 SG Digital Leaders.